About me


I'm Ellen.

Hi hi, thanks for being here!

I lead multi-disciplinary teams to bring complex digital projects to life. I’m passionate about leveraging technology to deliver smarter marketing efforts - using data, simplifying processes and developing the best experience for customers and employees.

Currently I am a Senior Marketing Automation Specialist at Medallia, where I own and champion the MarTech stack for APAC and EMEA regions. Day-to-day I manage, plan, and execute all CRM deliverables, email marketing and automated lifecycle strategies.

I hold degrees in data analytics, science and commerce. Over the past seven years I have excelled in multi-channel digital campaign, virtual event and web asset delivery. Having worked as a Marketing Automation Manager, Digital Producer and Brand Assistant in my past lives at Deakin University and GlaxoSmithKline, I have a deep knowledge for integrated campaign strategy and can use data to create insight led acquisition programs.

In short: I’m a geek at heart, who loves creating order out of chaos. I'm also a qualified cheesemonger constantly seeking the perfect Comte!

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© Ellen McKeon 2024